The purpose of conducting research is to determine the main priority directions and proportions of the company's development, taking into account the material sources and market demand. The strategy should be aimed at making optimal use of the company's capabilities and preventing erroneous actions that can lead to a decrease in the company's performance.

 

Thus, the development of a marketing strategy will allow the company to:

 

- Noticeable expand the customer base and increase sales;

 

- Increase the competitiveness of products/services;

 

- Create a tool for mass customer acquisition;

 

- Choose an effective price and product policy;

 

- Create a mechanism for monitoring marketing events;

 

- Improve the quality of customer service.